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Interview: Paul O’Brien, CEO, Virgin Experience Days

I had the pleasure of interviewing Paul O’Brien, CEO at Virgin Experience Days, to talk about current trends in travel and the growth of the ‘experience economy’.

Last year, searches for experiences rose by 58% according to a new report by Hitwise and memory has now become the product. So what’s driving the trend and how can brands win in the experience economy?

Here’s what Paul had to say… Read more.

Photo by Andrew Ly on Unsplash

By Nicci Talbot

Director, freelance journalist & copywriter

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