GCVA Annual Review 2020

On November 7, 2019, at our AGM we launched our new strategy, comprising of three pillars: Thought Leadership, Products /Services & International, with our wonderful membership, which now counts over 90 of the key players in the gift card industry and is at the heart of all we do.

As a further reflection of these new pillars, we also rebranded as the
Gift Card & Voucher Association (GCVA). Despite unprecedented business
conditions, our ongoing pledge is to be a one-stop resource for members to collaborate, share ideas and find out what is happening in
the industry. To this end, we have continued to work with our members to champion the ever-rising gift card industry and its importance in the shifting customer landscape.

So far this year we’ve held our GCVA Conference 2020 – our biggest and best event to date – and launched our inaugural Valuing the Industry Research, which revealed the UK gift card market is now worth £6.9 billion.
What’s more, we have a full calendar of events and initiatives planned out for the next few months; the details of which we can’t wait to share with you.

The gift card industry has responded magnificently to the challenge of the ‘new normal’. It’s great to see how many members have taken action, pulling together and quickly launching initiatives to support the
NHS, frontline workers and the retail and hospitality industries. We, the GCVA, are the foundation, the organisation continuing to bring the industry together, drive it forward and everything in-between. We are very proud
to be at the heart of such an active, dynamic and supportive sector.

Gail Cohen, Director General, GCVA Eoin Whyte, Executive Chair, GCVA

Read the full report here.

By Nicci Talbot

Director, freelance journalist & copywriter

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