About the client: Nestlé Lactogen brand.
The brief: A book on children’s health for 0-5 years. “The Science of Growing Up Happy”. Chapters covered developmental milestones for each period, 0-6 mo, 7-12 mo, 1-3 yr and 3-5 yr. Tips, advice, humour, key information for first-time mums. A full-time project over eight months.
How I did it: Translated scientific texts into an engaging narrative, created tone of voice, to fit the target reader – first-time mums in international markets. I did additional research and made suggestions for topics not covered in the source material.
Results: The book is out in spring 2020. Looking forward to seeing it in the flesh! Enjoyed working on this – lovely team!