The client: St Leonards Accessories
The brief: Press & PR: to write releases, develop a media database and gain media coverage for St Leonards, a start-up luxury leather accessories brand based in St Leonards.
Results: I gained press coverage in The Metro, The Times, Wealden Times, & put the client forward for TV opportunities in crafting/sustainable fashion.
Customise Your Own Handbag: UK Leather Maker ST LEONARDS Launches the VAN DER ROHE in SCARLET for S/S 2018
March 29 2019, St Leonards – Luxury leather maker ST LEONARDS has launched its first customisable handbag in SCARLET for S/S 2018. The stylish & straightforward VAN DER ROHE is handcrafted in the UK from a single piece of leather and designed to be your most useful everyday handbag. It has an interchangeable strap available in four colours so you can personalise your look. Priced at £230 the VAN DER ROHE is available to purchase online or from ST LEONARDS MODERN GOODS, the unisex lifestyle store and seaside HQ in East Sussex.
“I wanted to make something joyful and playful to lift the spirits after winter so this season’s colour is SCARLET. Inspired by modernist architect Mies Van der Rohe’s approach of “less is more”, it is made from a single piece of leather and has no gusset but the supple nature of the leather allows it to elegantly “bulge” so you can pack a host of things inside, whilst still maintaining a stylish lean
profile. For me, it has a beautiful simplicity that will stand the test of time,” says founder and creative director K Avery-Stallion. The VAN DER ROHE is crafted from A-grade Italian veg tanned cowhide leather and available in eight colours – Chestnut, Cinder Black, Slate Blue, Berry, Grey, Scarlet, Fir Tree Green and Tan. It is a cross body bag designed to be worn across the chest and comes with a choice of brass or nickel fittings and a choice of four straps to add colour and contrast to your existing wardrobe.
Notes to editors:
About ST LEONARDS – Born in London, K Avery-Stallion studied contemporary Textiles at Nottingham Polytechnic. She aims to design well-proportioned, pared down, beautifully designed leather products for stylish men and women the globe over. Heavily influenced by the pleasing ’70s proportions of bag brands like COACH and the timeless, understated elegance of MaxMara, K wants her products to look great but work effortlessly. “My brand ethos is to offer an understated product that’s beautifully made and has a well thought out, less-is-more vibe. The accessories are meant to quietly do their job in making your outfit look terrific – without being overtly showy.”
ST LEONARDS MODERN GOODS is a modern lifestyle store for men and women and seaside home of ST LEONARDS luxury bags and accessories. 70 Norman Road, St Leonards, East Sussex, TN38 0EJ.
For more information, visit ST LEONARDS ONLINE.
7 Reasons to Buy from ST LEONARDS.
Press Contact: Nicci Talbot, firstname.lastname@example.org / 07758 621106.