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Advice. Opinions. Conversation.

The Shift: Issue #27

Black Friday deals; How to reduce your digital footprint; Not more content, smarter content to grow your business.

This year’s Black Friday is expected to be the busiest on record because of Covid-19 and early discounts. 2020 has seen a 74% surge in online shopping as a result of global lockdowns. 45% of adults received more parcels during lockdown than ever before. Some sectors are booming – electronics, health & fitness, while others are struggling – fast-fashion retailers – Boohoo is offering up to 90% discounts. Work clothes have gone out of the window – I’ve been living in my gym gear since March.  

So far, I’ve bought two online courses from Udemy for £9.99 each and spent a gift card I’ve been saving since the summer. I have a fake Xmas tree this year for the first time – my ‘realistic’ Narnia tree that should last 10-15 years.  

I had a chat with our postie who said he can’t believe the amount of landfill.

Stuff is just piling up, it’s shocking. I can’t talk, I keep buying things on Amazon. But there’s just too much packaging on stuff. We need to make sure it’s biodegradable.

Reducing your digital footprint

Reducing physical crap is one thing, but what about our digital clutter? There’s a secret cause of global warming that we don’t talk about or think about much. It’s more insidious as it’s invisible. I’m lucky enough to work from home on a laptop but reading Gerry’s McGovern’s new book, World Wide Waste, has been a real eye-opener and made me think more about how I work and my digital footprint. Read more.