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Blog

The Shift: Issue #21

#CopyCon2020—Top tips for being a successful copywriter; Death to perfectionism; Blogging for business; UX jobs—design systems are the new frontier.

“8 hours of copywriting gold” – 10 speakers, 8 training days, satellite sessions, poetry, illustration, networking, cats…🐱 ProCopywriters’ 7th annual conference and 100% online for the first time.

It’s my first one, so I had nothing to compare it to, but it was a fantastic event—inspiring talks (9 female speakers) and seamless tech. I’m still using the app (Attendify) to replay videos and download docs. If there’s one good thing to come out of all this madness, it’s being able to do global conferences that I wouldn’t have been able to afford. No travel costs and you can listen in while you work or on the go. I can’t sit at a desk all day, so I did a walking Zoom to break it up. See more. Tweet Deck👇

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Newsletter

The Shift: Issue #20

Big Tech: The House antitrust committee report; Instagram at 10; No Filter; The rise of the Meta Me; Microcopy + UX writing.

This week, the House Antitrust Subcommittee released its long-awaited report into online markets – how Big Tech (Google, Amazon, Apple & Facebook) have developed monopoly and are abusing their power to stifle the competition. It’s a brick at 400+ pages (+ 2,540 footnotes) and evidence-based – conversations with previous and current employees, users & sellers – a greatest hits of bad behaviour. Amazon has been described as “a data company that just happens to sell things.” An inside look at the acquisition of Instagram by Facebook – here are the most revealing bits. There’s more focus on Google than the other three with some notable omissions: Microsoft, TikTok and Spotify. TikTok is Chinese owned and a baby, so doesn’t yet have the size and breadth… Read more.